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Ajax May Undermine Web Advertising, Analytics Models

Marketing Vox published an aritcle titled : Ajax May Undermine Web Advertising, Analytics Models.

What the article say is correct and stupid in the same time. AJAX isn't made to be used on websites that use advertising for content. Who will made an AJAX Blog and put Google adsense on it ? or for what is useful the Text ads since it will display non relevant ads

I think AJAX is more useful to add new features that improve usability of a website, like live search, but not to kick ads. Such features will increase relevance of content that the user is looking for and so it won't undermine Web Advertising but make it better.

Its like when you say "Bad website May Undermine Web Advertising", yes of course if they don't know what they're doing they can do anything.

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